In this series, we look at the psychological behaviour of online shoppers, take a closer look at core emotions and how they impact sales, and offer simple tips for boosting returns.
Reading this list won’t be the most important thing you’ll do today. That’s for sure. However we would love to cheer you up – and who knows you might get filled with inspiration for the rest of your day and…
Customers love them retailers don’t but there’s no escaping returns. So why not turn them to your advantage instead?. 1. Returns are an inevitable part of doing business online
Are you ‘blocking’ customers at the checkout?. Make it easy for them to win and build sales instead.. Life is full of frustrations and shopping online is no exception
Want visitors to love your retail site? Find out how to fulfill their deepest needs and create an irresistible sales experience.. . Desire is a sense of longing or hoping for a person object or outcome
Do your visitors ditch carts and run? Find out what’s scaring them off and how to reassure them throughout a sale. .. . Hardwired for fear
Every good business has its regular customers those who come back again and again and become almost part of the family. Some of your most loyal customers will do so because they are creatures of habit or perhaps you simply…
Maverick Millennials. www.klarna.com/uk/emotion.
Emotional eCommerce. www.klarna.com/uk/emotion.
Gentle GenX’ers. www.klarna.com/uk/emotion.