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An important topic for every retailer is to reduce the number of potential buyers that abandon their cart before completing their purchase. By analysing the commonalities between customers who drop out and customers that completes a purchase, you can find ways to reduce those numbers.
All retailers are striving for better conversion, meaning to get a larger percentage of visitors to begin, and complete, a purchase. Conversion may also include attracting other call to actions, such as downloading product information, sharing on social media or signups for newsletters. By studying your visitors' behavior, you can create communicative strategies to increase the number of conversions regardless of whether it is about making a purchase or anything else.
As of today, there’s an explosive increase in the number of purchases made through mobile devices and the numbers are constantly growing. This put high demands on retailers, to have clear communications and a checkout flow that are adapted to the mobile devices. It is a prerequisite for a good shopping experience for consumers and a necessity to direct visitors to a completed purchase.